Platypus Digital

Working with Platypus, we have been able to systematically test and learn Young Lives vs Cancer’s approach to social media advertising, defining the type of imagery, content and call to action that resonate with audiences. Now we have ‘cracked’ cash donations, we are turning to regular giver acquisition, and look forward to great results from that activity too!

We like the Platypus team’s willingness to work alongside our designers to ensure ad copy and creative is based on learnings from previous years and most effective for the selected audiences. We recommend Platypus because of their collaboration, responsiveness to changes and knowledge of the digital marketplace.