Ave

"Over a 9 month period between April and December 2025, the team at Ave worked with Sheffield Children’s NHS Foundation Trust through a comprehensive and ambitious project to understand, define, and deliver a refreshed brand identity. The scale of the project was significant, involving extensive engagement with more than 1,600 stakeholders, including children, young people and families, members of the public, colleagues, and system partners. A key factor in the smooth delivery of this project was Ave’s robust project management approach. Their well-structured workflows, clear timelines, and regular reporting ensured that we always had full visibility of progress, issues and upcoming decisions. This strong governance not only kept the project on track but also gave our internal teams the confidence and clarity they needed to stay aligned at every stage. From the outset, Ave demonstrated their expertise, clarity, and professionalism. They led us through each stage of the process with confidence and sensitivity, ensuring that every voice was heard and that the insights gathered meaningfully shaped the strategic direction of the brand. Their approach balanced creativity with rigour, providing us with regular, clear, and actionable updates that kept the project moving smoothly and maintained strong internal engagement throughout. The outcome of this work is a vibrant and thoughtfully constructed strategic brand framework that reflects who we are as a Trust and where we are heading. The brand guidelines offer practical guidance that our communications team, and teams across the Trust, can use with confidence as we embed the refreshed identity into our culture and operations. Alongside the guidelines, the use of Canva, with templates embedded means we have a straightforward way to empower colleagues to access and use the brand for their requirements. We are extremely grateful to Ave for their partnership and skill in delivering such an important and transformative piece of work for Sheffield Children’s. The whole team have worked seamlessly with the Sheffield Children’s team and have been an absolute pleasure to work with. I would not hesitate to recommend them to any organisation seeking expert support in brand strategy and identity development."